Step Out of the Competitive Mindset and Incorporate Smart Collaboration

So many business owners are petrified of collaboration with their competition. What if they steal all your clients? What if they’re better than you and you look like a moron and your business implodes?

Stop.

Take a breath. There’s enough pie for everyone, and you letting insecurity rule your business is serving no one, especially not you.

In case this is your first time tuning in, let me introduce myself. Reporting from my laundry office in small-town Illinois, this is Virginia Kerr. And I’m here to help you stand out and make money by leveraging and up-leveling your social media videos. I’ve been in the TV and video industry for more than 20 years. Four TV newsrooms, hundreds of videos, blogs, and podcasts later, I’m here to share what I’ve learned with women ready to get the most out of their hard work. 

Does video intimidate you? Make you want to hide? I’m excited to help you push through your limiting beliefs and show you that you can shine on video! I’m closing the gap by teaching you easy systems and sharing templates that help your videos get in front of your ideal clients. 

Welcome to This is Virginia Kerr, The Podcast! Let’s get started!

Raise Each Other Up

Think about when you go to a concert; I’m willing to bet they book a headliner to warm up the audience. That’s because they know that people can like and subscribe to more than one band. In your case, this means they can subscribe to more than one business or offer. 

Collaboration can also help get you exposure to a wider audience that you maybe wouldn’t have had access to without the other creator. In this way, you’re helping each other to cultivate new leads and reinforcing the fact that you’re both knowledgeable in your industries. This validation will go a long way in reinforcing your authority in your offer, and give present and future clients confidence to invest in your product. Everybody wins!

Be Smart About Using Collaboration: The Bottomline

This is not to say blindly work with everyone who offers similar services. Due diligence and discernment are important; are they a good fit? Do you think your personalities would meld well together in a video? Do their business principles align with yours? Are you ok with endorsing them?

If the answer to all of the above is yes, then moving forward with reaching out to collaborate is probably a good move. Just be aware, if you’re reaching out you need to do most of the work, including editing and establishing a loose outline for content.

There are so many ways to utilize the power of collaboration and have fun at the same time. You could do a skit or Q&A, or do a trend or transition compilation with multiple influencers. The options are endless as long as you have done your research and have made sure that you’re comfortable with the others you’re endorsing and taking the lead in terms of the content you produce.

If you liked what you learned here, head on over to Instagram and share it on your IG stories and tag me, @thisisvirginiakerr

For more information about the podcast, or to learn more about This is Video School, visit my website. I would love to connect with you more on social media! You can find me on Instagram or join my free Facebook community, This is Video and Content Strategy, to help you level up your branding, messaging and video so you can grow your audience and convert followers into customers.

I look forward to seeing you there!