Take a Break from Social Media: It Could Be the Best Thing For Your Business

If there’s one thing I see time and again, it’s those of us who use social media as a business validating our lives based on our followers and burning ourselves out when we feel like we’re losing followers. But first:

In case this is your first time tuning in, let me introduce myself. Reporting from my laundry office in small-town Illinois, this is Virginia Kerr. And I’m here to help you stand out and make money by leveraging and up-leveling your social media videos. I’ve been in the TV and video industry for more than 20 years. Four TV newsrooms, hundreds of videos, blogs, and podcasts later, I’m here to share what I’ve learned with women ready to get the most out of their hard work. 

Does video intimidate you? Make you want to hide? I’m excited to help you push through your limiting beliefs and show you that you can shine on video! I’m closing the gap by teaching you easy systems and sharing templates that help your videos get in front of your ideal clients. 

Welcome to This is Virginia Kerr, The Podcast! Let’s get started!

Learn to Ride the Highs and Lows

Listen, sometimes engagement rises and sometimes it falls and this is normal. There’s not really any solution for it, it’s just part of the process. You’re going to drive yourself crazy if you try to analyze and determine the cause every time engagement dips.

Just because engagement dropped does not mean you need to panic. You don’t have to start posting 300 times a day to make sure that you resonate with your audience; in fact, that could possibly do more harm than good. You’ll be annoying at best or annoying and posting low-quality videos at worst. Please if you take one thing away here, it’s that you can’t let reach (or lack thereof) run your life. 

As long as you’re staying consistent- within reason- and posting quality content, trust that the problem will correct itself and you’ll be riding a high again before you know it.

Social Media Is Not Real Life: The Bottomline

If you’re experiencing a dip in engagement, it could be life trying to tell you that you need to take a break. I know that especially in times of stress it can be tempting to dive into work and distract ourselves from the state of the world. But avoidance is NOT processing, and if we don’t take the time to make sure we’re in a good place mentally, ultimately the quality of your content will suffer.

It’s also important to remember that as important as your business is, it’s nowhere near as important as the real relationships in your life with your real family and friends. If you find yourself more stressed than usual, or withdrawing into your work, I’d argue that it’s even more of a sign that you need to take a break and rejuvenate not only your creative mindset but also reinforce the relationships in your life that truly matter. 

If you liked what you learned here, head on over to Instagram and share it on your IG stories and tag me, @thisisvirginiakerr

For more information about the podcast, or to learn more about This is Video School, visit my website. I would love to connect with you more on social media! You can find me on Instagram or join my free Facebook community, This is Video and Content Strategy, to help you level up your branding, messaging and video so you can grow your audience and convert followers into customers.

I look forward to seeing you there!